Volkswagen Passat

Problem

The cutting-edge technology of the new Passat is mostly invisible.

Idea

Take invisible tech and make it visible, in real time without post-production.

Agency
Tribal DDB London

Medium
Innovative
TV
Role

Concepting

Art Direction

Results

1 million viewers on YouTube

95% engagement rate

Passat test-drivers rose by 46.6%

* Later shown on TV

Volkswagen Passat
Volkswagen Passat
Volkswagen Passat
 
 

Nike Women

Satsuki vs. Pretty

The first in a series of films that celebrate game-changing women in sports and fitness who fight prejudice and stereotypes, powered by the concept brought by Nike, "Believe".

Agency
AKQA London

Market
Global
Medium
Content Video
Role

Concepting

Nike Women: Satsuki ito
Play Video

Unlock her Potential

A fresh new film that helped Nike move towards a stronger strategic positioning for Nike Women Global.

Agency
AKQA London

Market
Global
Medium
Content Video
Role

Concepting