MARÍA MATURANA
Senior Art Director
Volkswagen Passat
Problem
The cutting-edge technology of the new Passat is mostly invisible.
Idea
Take invisible tech and make it visible, in real time without post-production.
Agency
Tribal DDB London
Market
UK
Medium
Film
Innovation
Results
1 million viewers on YouTube
95% engagement rate
Passat test-drivers rose by 46.6%
* Later shown on TV
Nike Women
Satsuki vs. Pretty
The first in a series of films that celebrate game-changing women in sports and fitness who fight prejudice and stereotypes, powered by the concept brought by Nike, "Believe".
Agency
AKQA London
Market
Global
Medium
Content Video
Unlock her Potential
A fresh new film that helped Nike move towards a stronger strategic positioning for Nike Women Global.
Agency
AKQA London
Market
Global
Medium
Content Video
Nike House
Problem
Engage women in Europe with a striking social campaign to help Nike expand their overarching idea, "Better For It", with a media budget of £0.
Idea
The BFI House. A training utopia in the heart of Paris that 7 major influencers from 6 different countries just couldn't resist. This 4-month camp was designed to take volunteers on an epic journey of transformation, discovery, and improvement through sport & fitness, all documented on our social channels - and theirs.
Agency
AKQA London
Market
Western Europe
Medium
Experiential
Social
Results
By luring the right influencers into an unforgettable experience, we managed to turn a £0 media budget into hundreds of thousands of organic views on Instagram, YouTube, and Facebook, straight from each participant's account.
Yamaha Music
Idea
Yamaha brings you authentic True Sound, the sound as it's meant to be heard and as the artist intended it to be experienced.
To get viewers to experience what Yamaha Soundbar actually feels like, we brought to life an immersive audio-visual experience LIVE on camera - recorded all in one shot.
Yamaha - Feel True Sound.
Results
With 17+ million YouTube and Facebook views, the campaign helped Yamaha rise from 6th to 3rd best-selling soundbar worldwide.
Agency
BBH London
Market
Global
Medium
Film
Marcus by Goldman Sachs
Problem
UK taxpayers were losing their interest in savings accounts.
Challenge
Get people excited to switch to a Marcus savings account during one of the busiest times of the year: Christmas holidays.
Idea
Every year, savings is one of the top three UK new year's resolutions people fail at. To stop this vicious cycle, we used Marcus' disruptive 1.50% interest rate to celebrate the one resolution no one would lose interest in.
Agency
Hello Elephant London
Market
UK
Medium
Integrated
Marcus #ResolutionWins
We tapped into the #ResolutionFails social trend where people share their frustrations with new year's resolutions, and used these real tweets as an opportunity to talk about Marcus.