Volkswagen Passat

Problem

The cutting-edge technology of the new Passat is mostly invisible.

Idea

Take invisible tech and make it visible, in real time without post-production.

Agency
Tribal DDB London

Medium
Innovative
TV
Role

Concepting

Art Direction

Results

1 million viewers on YouTube

95% engagement rate

Passat test-drivers rose by 46.6%

* Later shown on TV

Volkswagen Passat
Volkswagen Passat
Volkswagen Passat
 
 

Nike Women

Satsuki vs. Pretty

The first in a series of films that celebrate game-changing women in sports and fitness who fight prejudice and stereotypes, powered by the concept brought by Nike, "Believe".

Agency
AKQA London

Market
Global
Medium
Content Video
Role

Concepting

Unlock her Potential

A fresh new film that helped Nike move towards a stronger strategic positioning for Nike Women Global.

Agency
AKQA London

Market
Global
Medium
Content Video
Role

Concepting

 

Aquarius 

A soft drink by Coca-Cola

Problem

Spain, 2012. The financial crisis is at its height, rural tourism has plummeted, and people are more stressed than ever.


Insight

Escaping the stress of the city by going back to your town of origin is an age-old Spanish tradition. Unfortunately, many people born in the city don’t have a town they can escape to.
 

Idea

Get adopted by a town. Aquarius lends tourism a hand by joining towns that need people with people who need towns.

Agency
Señora Rushmore

Market
Spain
Medium
Integrated
Role

Concepting side TV ads
and digital

Results

1.2 million YouTube views
1+ million visits to the website
In the middle of the crisis sales went up 4,6%
Increased notoriety 17 points

51.394 adoption applications
Media value of more than €3.5 million 
Awards: El Sol Festival, Gold

 

Nike House

Problem

Engage women in Europe with a striking social campaign to help Nike expand their overarching idea, "Better For It", with a media budget of £0.

Idea

The BFI House. A training utopia in the heart of Paris that 7 major influencers from 6 different countries just couldn't resist. This 4-month camp was designed to take volunteers on an epic journey of transformation, discovery, and improvement through sport & fitness, all documented on our social channels - and theirs.

Agency
AKQA London

Market
Western Europe
Medium
Experiential
Social
Role

Concepting

Art Direction

Results

By luring the right influencers into an unforgettable experience, we managed to turn a £0 media budget into hundreds of thousands of organic views on Instagram, YouTube, and Facebook, straight from each participant's account.

postsbfihouse.jpg
 

Yamaha Music

Idea

Yamaha brings you authentic True Sound, the sound as it's meant to be heard and as the artist intended it to be experienced.

To get viewers to experience what Yamaha Soundbar actually feels like, we brought to life an immersive audio-visual experience LIVE on camera - recorded all in one shot. 

Yamaha - Feel True Sound.

Results

With 17+ million YouTube and Facebook views, the campaign helped Yamaha rise from 6th to 3rd best-selling soundbar worldwide.

Agency
BBH London

Market
Global
Medium
Film
Role

Concepting

Art Direction

 

Farfetch

Challenge
A big idea that can cut through a cluttered market, get people talking, and still feel right for a premium fashion retailer.
 

Idea
A battle cry for the Obsessive Compulsive Discerners - the few who fabulously fight the dull, the ordinary, the mass-produced.

Agency
AKQA London

Brief
Pitch
Medium
Integrated
/ Manifesto
Role

Concepting

Art Direction
Video editor

Farfetch
Farfetch
Farfetch
 

Marcus by Goldman Sachs

Problem
UK taxpayers were losing their interest in savings accounts.


Challenge
Get people excited to switch to a Marcus savings account during one of the busiest times of the year: Christmas holidays.

 

Idea
Every year, savings is one of the top three UK new year's resolutions people fail at. To stop this vicious cycle, we used Marcus' disruptive 1.50% interest rate to celebrate the one resolution no one would lose interest in.

Agency
Hello Elephant London

Market
UK
Medium
Integrated
Role

Concepting

Art Direction

Marcus #ResolutionWins

We tapped into the #ResolutionFails social trend where people share their frustrations with new year's resolutions, and used these real tweets as an opportunity to talk about Marcus.

Me: READ MORE! 📚📚📚

Also me: Do subtitles count? 🎬🍿

 

Illustrations